"YBhg. Datu Haji Mersal shared key insights on PASB's 2026-2030 Strategic Plan, underscoring the importance of timely execution and high-impact initiatives in achieving the organisation's strategic goals and long-term sustainability.

He highlighted digitalisation as a critical success factor, alongside the need to strengthen teamwork, creativity, innovation, and cross-functional collaboration in drive effective project delivery.

He aspired ASSAR to be a community-integrated organisation, calling everyone to play an active role in contributing towards shared success and meaningful, sustainable outcomes."

YBhg. Datu Haji Mersal bin Abang Rosli
Chief Executive Officer 
Pemodalan ASSAR Sdn Bhd (PASB) Group